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I love purpose-driven companies

I wonder if we should add being “purpose-driven” to our list of characteristics of “being entrepreneurial”?  Or is this part of what provides passion, motivation and vision?  I’m starting to think we should add it to the list.  And, let’s keep in mind that the “purpose” doesn’t necessarily have to solely be community-oriented or social in nature.  An entrepreneur’s “purpose” can be to solve a problem, enhance an experience, transform an industry that is ripe for disruption, and so on.  The two aren’t mutually exclusive, either.

That being said, I have to admit that when I say “I love purpose-driven companies,” I am referring to companies with social and community-oriented values as essential to their culture and reason for being.  That’s because, in my experience, when the purpose for acting entrepreneurial involves helping others and/or doing the right thing for the planet, it seems to really super charge the passion, motivation and vision aspects of being entrepreneurial.

As food for thought on this topic, check out this recent article from Inc magazine on TOMS shoes.  The story and business model of TOMS Shoes just reeks of entrepreneurship – in a good way!

Also, check out these two books on the subject:  http://itsnotwhatyousell.com/ and http://www.purposethebook.com/.


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